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Richard Childress Racing, Roland DGA Driving Graphics in NASCAR

RCR is wrapping 350 vehicles a year using Roland DGA’s inkjet technology.

Long-time fans of NASCAR recall fondly the classic paint schemes – Dale Earnhardt’s 3 with Goodwrench Richard Petty’s 43 with STP, Jeff Gordon’s 24 with DuPont and many others. These drivers were associated with one major company, which would sponsor the driver and his team for the full year.   Today, there are fewer full-time sponsors, and drivers need to switch up their paint schemes, ever throwing in some nods to all-time classics. Painting the car each week would be beyond difficult. Ink...

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